Having left England to travel in 2010 after completing his NCTJ (National Council for the Training of Journalists) qualification, Joe teamed up with Africa’s biggest football publication, Soccer Laduma, for an unpaid internship during the 2010 World Cup in South Africa.
Following 11 months of travelling the world, travels that took him all around Oceania and South America, Joe took up Soccer Laduma’s offer of a full time contract in Cape Town.
Since joining SL, Joe has gone on to become one of the most well-known football journalists in the country, making regular television and radio appearances as well as making a name for himself as a reliable source for breaking news.
A Sheffield Wednesday fan since birth, by the age of 25 Joe has had the pleasure of covering two World Cups, in South Africa and Brazil, an African Cup of Nations and one CAF Champions League final. Hopefully there are many more to come.