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Shelflife #SneakOfTheMonth – February 2019

Everybody loves a bit of retro, and I love a retro collaboration. Especially if it involves cartoons. That’s why my pick for Shelflife Sneak of the Month for February was an easy decision. There was only option, really…

If I look back at some of the kicks that have already been released in 2019 so far, I have a feeling it’s going to be another great year in the sneaker world, with Nike, adidas, and the other big hitters all giving us some food for thought as we consider where to spend our hard-earned cash.

It’s actually an exciting time for Shelflife at the moment as they plan the launch of their brand new store in Rosebank, and I’m super amped to see what they have in store for us when they open up their doors in the next few weeks.

I’m super amped to see what they have in store for us

For me though, we should focus on the present right now, and that’s why I chose these babies as my second Sneak of the Month for 2019. They’re new, and they’re exclusive.

Peanuts x Diadora Mi Basket
R2,199

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When I think of Diadora, I think of Roy Keane, Francesco Totti and Sheffield Wednesday in the mid-2000s, but the brand is going through a bit of a reinvention at the moment and they’ve gone and recruited a few well-known faces as they go in search of some new fans.

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I watched Peanuts growing up – I actually had a load of Snoopy pillowcases if I’m honest – and I was also in Scouts too, so it’s no surprise that this little Peanuts collaboration tickles my fancy with the retro design, perforated front and scouty Snoopy and Woodstock. The rubber gum sole and white leather body just work so nicely.

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My Take: 9/10
As I said earlier, I’m a sucker for collab, and I love the fact that Diadora have teamed up with such an iconic couple of characters like the Peanuts bunch. Snoopy was always the best – obviously – and the addition of Woodstock just makes it all the better. Big fan of the colour scheme and especially the green and yellow laces, and I don’t reckon there are going to be many of these available. They’re a Shelflife exclusive! Lovely.

SNEAK FACT!! – One of the first footballers that Diadora affiliated with was Juventus and Italy legend, Roberto Bettega, in the 1970s, with the striker also acting as a consultant as they delved into a new market.

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